Data cleansing is important, as it shows a much cleaner view of transactions to clients. We have all run into a situation where we scratch our heads when looking at our bank statement. What is that $19.99 purchase last month?!
This is where data cleansing can help. We use proprietary algorithms to scrub the data, comparing it with other transactions from users to make a best guess of the merchant name, logo, and category type, for proper tracking and analytics.
This cleansed data can play an important role in debit card applications. Without the cleansing, you will be providing an inaccurate view to clients. This is why it's important to use Hydrogen's Plasma product when offering a consumer facing program.
Plasma is only available in the paid Hydrogen plans. In the free Experiment plan, you will only be able to see uncleaned raw transactions, as they are received from the processor.